Harley-Davidson electric bike launch will leverage more e-bike launches from other premium brands.
The hallowed leisure bikemaker Harley-Davidson has confirmed that it will be launching its electric bike in the market in 18 months that is by the mid-2019. It will be based on the Project LiveWire, an electric bike concept which was unveiled by Harley-Davidson in 2014 and was also available for test rides. The LiveWire created a lot of buzz within the youth after being showcased in one of the blockbuster hit movies of 2015 ‘Avengers: Age of Ultron.’
The report came in after a statement of a company official of the Milwaukee-based bikemaker who emphasized on the point of their attention being inclined towards electric bikes for the coming years.The company official said, “The EV motorcycle market is in its infancy today, but we believe premium Harley-Davidson electric motorcycles will help drive excitement and participation in the sport globally. As we expand our EV capabilities and commitment, we get even more excited about the role electric motorcycles will play in growing our business.”
The company is facing losses in terms of shipments as sales dropped by 11.1 percent in the US and 9.6 percent worldwide in the fourth quarter of the fiscal year. Also, its manufacturing plant in Kansas City will shut down by next year shifting the process at the new plant in York, Pennsylvania. Despite all these predicaments prevailing over the American bikemaker, it doesn’t seem to shy away from being ready for its future plans and products.
With the era of electric mobility in the offing, several bikemakers are making themselves ready for the evolving market by consistently working on electric two-wheelers. KTM has already introduced an electric version of an off-road motorcycle and BMW Motorrad has also added an electric scooter in its lineup. With the imminent introduction of Mission Motors-made LiveWire, it is clear that apart from economical bikemakers, premium brands will also help people adopt a greener way of commuting.