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Harley Davidson Concept Store

First Harley-Davidson Concept Store Opens In Kolhapur, More To Come

Spread across 3000 sq. feet, the first-of-its-kind store houses a customer lounge, display area and service section.
Harley-Davidson Concept Store Inside

Various cool merchandise of the brand are available for display and sale

Harley-Davidson is a brand which resides in a corner of every motorcycle enthusiast in India and this is evident largely in metro cities where the brand has a strong foothold. But last few days has brought along slight disappointment to the company since it has seen dwindling sales in India. Owing to this, the company is now moving its attention towards the tier II and tier III cities. With the same thought, the company has set up the first Harley-Davidson concept store in Kolhapur which is the first of its kind in India.

This new store will be responsible for looking after all the sales and service activities in the city along with display and sales of Harley-Davidson merchandise. Covering the land of about 3000 sq. feet, the Harley-Davidson concept store has been designed quite compact to make it easy for the dealership owners to set it up of their own. The overall area of the store has been distributed among the customer lounge, area for product display and after-sales service section.


A while ago, Harley-Davidson had introduced a range of bikes with Milwaukee-eight engine along with the launch of the Street-Rod. Regardless of this the company experienced descending sales figures and now seems to have decided to do these little changes in its marketing strategy. The company official, in his statement, emphasised the importance of making these bikes more accessible to the potential customers of Tier II and III cities and said that this new store is the first step towards it.

Also Read – Harley-Davidson Sales Dropped

 

Anuj Mishra

Born in Amravati, Anuj dreams to explore various serene locations on his motorcycle, first of India then around the world. Every motorcycle in this world enthrals him. The howling of sportbikes and thumping of cruisers is all he hears when awake as well as asleep.

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2018 Harley-Davidson Models To Come With Milwaukee-Eight Engine

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